Here is Why Cost Per Sale is So Important

This week has been all about how to get set up online or transition new clients from online to your gym when you re-open

On Monday we started off with Tobias who shared his 9 step process to setting up a successful online business 🙌🏻

Tuesday was tips for running Facebook Ads

Wednesday was What’s Working 😄

Yesterday we gave you foundational tips for making sure you’re always in charge of your business itself

Today we’re going into a little more detail on the exact ad strategy that we use for probably 70% of our online fitness business clients

So for them, people that want the long-term route

The route that guarantees only jumping on the phone with super warm leads

That is what we do ⬇️

Lead magnet > Video views > Opportunity to sell

However, those that want to make instant sales

We simply go ⬇️

Ad > Name, Email, Phone, > Application Form

This way, we get a load more people on the phone 📞

But the quality of the leads may be quite a lot lower

However, the actual costs for both are relatively the same

Anything between £50 and £60 a sale

There are lots of ways to do this ⬇️

Messenger ads, Manychat ads

But we always need to consider the cost per sale

If your cost per sale is £60 and your online programme costs less…you are relying on that client staying on 👉🏼

This is what dictates whether you’re successful or not

So when we run this ads, keep that in mind!

If you are thinking about setting up online ads

Yes, it’s working right now

But be aware of the costs! 💸

David 🙂