This week has been all about understanding your prospects, clients and really talking their language 🙌

On Monday, Tanya shared all of her experiences on this topic, really going into great detail so check it out if you haven’t already

Tuesday was 5 tips on understanding your audience 5️⃣

Wednesday was what’s working when it comes to the front end and long-term 👊

Today is about creating stories 📚

And this is so important if you are not your target audience

A good example is – ME! 🙋‍♂️

You see, at DKnine

We did over 30s ladies initially

Usually ladies between 35 and 52

Most of them also had kids 👨‍👩‍👧‍👦

When I set this up, I was 25 and I had no children ❌

There was a huge difference between me and my target audience

So – I had to find a way to get them to trust me and believe in me

I came up with a story ⬇️

I said I wanted to help people just like my mum

She worked full time, cooked, cleaned, but never did anything for herself

And this story resonated with my target audience 🥰

I was talking their language

The things they felt, I had seen my mum feel too!

And this really helped my audience get to know me and get to know why I do what I do 😎

I was building know, like and trust

So start coming up with interesting stories that speak to your target audience

Use them in your social posts, your emails, your marketing

David 🙂