This week has been all about how to generate new income streams into your fitness business ๐
On Monday, Alan shared his experiences in setting up online fitness businesses without running paid advertising ๐
Tuesday, I shared 5 different ways to generate income for your fitness business ๐ธ
Today, I’m talking all about organic marketing โฌ๏ธ
If you’re in a rush and need to generate leads FAST, organic marketing is not for you โ
Its a long processโฆ
You see, when you run paid advertising normally the prospect is cold, they don’t know much about you, and its harder to make that sale ๐ธ
Whereas organic marketing, they’ve been following you, taking in all of your posts and they have finally decided to reach outโฆtherefore they are a warm lead, and more likely to buy ๐ธโ
So, to run organic marketing effectively you need to do 3 things
1๏ธโฃ Understand your content & audience
Your target audience needs to be somebody you know a lot about so when you write about them and film content for your business, they can relate
Your posts need to be consistent and specific to them ๐
2๏ธโฃ Where are you going to put this content?
Love videos? Youtube
Love talking? Podcasting
Love writing? A blog or social media
Figure out where you thrive and start utilising it
3๏ธโฃ Master that platform
Lets say you use youtube and create great contentโฆ
If you havent mastered it you need to learn how to rank your videos or it will all go to waste ๐คฏ
Same goes for your website
Writing loads of great blogs? If you arent good at SEO and helping your website be found, no one will find your website ๐
โฌ๏ธ
So, paid advertising is quick, simple and harder to make sales
Organic, slow, time consuming but easier sales
โฌ๏ธ
The big question isโฆhow long do you have?
I suggest doing both!
They will feed into one another and there are plenty of pros to each ๐ช
David ๐