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A few years back, I was approached by S4C. The Welsh channel for the BBC.
I was asked if they could come and record us for the day during football coaching.
What caught their eye was the audience we worked with.
You see, when I set up my company ‘Explore Football’, there were a few other companies in North Wales also coaching football.
So I had to find a way in. I did this by creating a market for me to enter.
It was simple…. Work with under 6 ?
Everyone else was working with over 6 year-olds, so why not go in younger!
And that is how the business took off.
We had 9 locations across North Wales which resulted in us setting up a Holiday Camp for ages 4-11, often with 50, 60, 70 kids turning up.
What I am trying to say is that having a special target audience makes your marketing, your message, your service much easier.
You are not just another trainer in your area working with anybody and everybody.
You
This can lead to you becoming the main person in your area that that type of person comes to.
David 🙂
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Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”
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Let’s Connect…
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By Email Using The Form
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