This week has been all about understanding and learning all about your prospects from what they talk about, to what goes on in their head 😎

On Monday, our guest interview was with Tanya, she shared all of her knowledge and expertise when it comes to really talking your prospects language 🗣

On Tuesday, I shared 5 things to consider when it comes to understanding your prospects…these 5 things will help you when it comes to creating the right ad copy, social media posts and understanding your target audience

Today we’re looking at the process when someone joins you, and when someone becomes an actual client ❗️

You see…

When someone joins your programme, they come in on an entry offer

This entry offer is a certain period ( 21 days, 30 days, 6 weeks, 8 weeks)

And its during this time you have to convince them that you are the gym for them…so that they stay and become a loyal customer 🤚

The front-end is all about wowing them, giving them an experience, showing them they can get results

From the language you use, to building the trust, delivering on the promises, to the set-up of the sessions and the gym

If you cant get this done during that time, that’s where you will lose them ❌

⬇️

In contrast, when they become a long-term client

We need to consider the big differences

Now its time to look at how long we can keep them for ⏰

We might re-assess their goals every few months ✅
Keep moving the goal posts ✅
We also need to change up the extras we offer – we want to wow them, put different events on, different types of classes, bring specialists in ✅

And this all comes back to understanding your prospects and clients and talking their language

The more you can do this, the more people will move from front-end to long-term offers 😎

David 🙂