As people are more and more aware of the importance of their health and fitness, there are more and more opportunities for personal trainers. However, there is also more and more competition as the barrier to entry to the fitness industry is very low.
So how do you stand out online in a crowded marketplace like the health and fitness industry?
One place to start is by creating the perfect about page bio for your personal trainer website. This is the place where you can tell your story, share your experience and expertise, and connect with potential personal training clients.
But how do you write a bio that will make people want to work with you on their fitness journey?
Here are a few tips:
Start by sharing your story
People want to know who you are and what motivated you to become a personal trainer.
Why did you choose this career?
What have you been through that has made you the person you are today?
Share your story honestly and openly, and people will connect with you on a deeper level.
Don’t be afraid to talk about your own struggles and the challenges you’ve overcome. This shows that you have experience and expertise in the industry and that you understand what your clients are going through.
Share your experience and expertise
As a personal trainer, you have a wealth of knowledge and experience to share with your clients. Share what you know about fitness, nutrition, sports medicine, and healthy living.
What makes you different from any other qualified personal trainer?
What do you specialize in?
What is your approach to training?
Share your unique selling points and let people know why they should choose you when there are so many personal trainers online. Don’t be afraid to sell yourself – don’t just talk about a qualification you have, but explain why and how that benefits your clients.
Be proud of your achievements and qualifications and highlight them. And don’t forget to share other social proof like testimonials etc.
Have you ever been interviewed in the press or on a podcast? Add that into your bio – it’s all good stuff!
Connect with potential clients
Your bio is also a great place to connect with potential clients. Share your contact details, website, and social media links. Let people know how they can get in touch with you to learn more about your services.
Add in a call to action, too – don’t make this a page where all they can do is read about you. What’s the next step you want them to take? Make that EASY and clear.
Focus On Your Clients and Their Needs
When you’re writing your about page bio, always keep your clients in mind.
What are their needs and what do you have to offer them?
Why should they choose you as their personal trainer?
It’s tempting to make your bio all about you – it is called the “About Me” page on our site after all. But really, you should really focus on what you can do for your clients
Yes, it’s important for personal trainers to share their story and background, but it’s even more important to talk about what they can do for their potential clients.
Write in the “first-person”
When you’re writing about yourself, use “I”.
“I started my personal training business because…” sounds a lot better than “Tom started his personal training business because…”
And, when you write about your clients use “you”.
“When you work with me you’ll get X, Y and Z” is more personal than “My clients receive X, Y and Z.”
Make sure it’s easy to read
Have you ever gone to a website and thought it sounds like the PT has swallowed a dictionary?
Sometimes you do have to use technical terms, but remember your clients aren’t the experts with the qualifications – you are. Keep it simple so you know everyone will be able to understand what you’re talking about.
And on that note…
Get someone to proofread it
If you’re going to put in the effort to write a good page, you might as well make sure it’s spot on. Get feedback from friends, family, clients, and other PTs.
If you can’t, or don’t want to share it with anyone before publishing it, leave it 24 hours and then come back and read it out loud to yourself. You’ll find ways to make it better, guaranteed.
And that’s it! These are just a few tips to help you write the perfect personal trainer bio. Remember, it should be personal, honest, and focused on your clients and their needs. So take your time, write something you’re proud of, and watch the clients start rolling in.
Remember, a great personal trainer bio will focus on the client’s needs and how you can help meet them. It will also highlight your unique selling points and experience.
Your bio is a great opportunity to connect with potential clients and stand out from the competition. So make sure you write it well and focus on what makes you the perfect trainer for them.
Make sure your bio is clear, concise, and easy to read. Keep it to a maximum of two or three paragraphs if you can, but don’t skimp on the information.
By creating a well-written about page bio, you can set yourself apart from the competition and attract more clients. So don’t hesitate – start writing today!
