Stop Bombarding Your Clients
This week is all about how to get your programmes in check to keep clients for longer
After all, its always cheaper to keep clients than to bring new ones in
On Monday Ash shared his advice on creating a programme and keeping clients for as long as possible 🙌🏻
Yesterday I shared 4 tips on client retention
And today I am sharing with you something that’s working well for us to keep clients beyond their initial 6 weeks
When the client used to join, we would give them everything at once
Sign them up to all accounts, nutrition support, vouchers, every single session, access to all coaches 🤯
And after that first week, they have so much information they felt a bit overwhelmed or confused
And we started to notice those not absorbing the content weren’t showing up enough ❌
So we worked on our on-boarding system
We incorporated this onboarding to the entire 6 weeks
When they join, we just get them set up – keep it simple
And then we build it slowly from there 💪🏻
We tend not to introduce nutrition until week 1 or 2 of the programme
Allow them to get used to the sessions first!
And then introduce the tracking etc.
By now incorporating it slowly into the 6-week programme
We are getting better results, better retention and a lot less confusion
Plus, they usually move straight onto monthly right after their 6 weeks
So this is what’s working for us 😆
I really recommend you don’t bombard them at the very beginning
Build it up slowly
David 🙂