[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.12.2″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.8)” background_color_gradient_end=”rgba(0,0,0,0.8)” background_position=”top_center” custom_padding=”0px|0px|0|0px|false|false”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” _builder_version=”3.12.2″ title_font=”|700||on|||||” title_text_align=”center” title_font_size=”70px” title_font_size_phone=”40px” title_font_size_last_edited=”on|phone” title_text_shadow_style=”preset1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.65)” background_color_gradient_end=”rgba(0,0,0,0.65)” background_color_gradient_overlays_image=”on” background_repeat=”repeat” text_orientation=”center”]
[/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.11″ background_color=”#f4f4f4″ background_color_gradient_direction=”167deg” custom_padding=”|0px||0px|false|false”][et_pb_row custom_padding=”20px|20px|0|20px|false|false” custom_margin=”|||” _builder_version=”3.12.2″ background_color=”#ffffff” box_shadow_style=”preset1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.4″]
Over the next 5 days, I am going to break down each part of a Facebook Advert
The exact Facebook ads that I use on my own fitness business, and my Facebook Ads clients
And it all starts with the headline
The first part of the advert a viewer is going to read
Now Facebook Ads are what we call interruptive advertising
The viewer wasn’t looking for the service/product
Which means we need to make your advert stand out from the crowd, and catch the viewers attention
This starts with the HEADLINE ?
The headline needs to talk directly to the viewer
As we just discussed, the viewer wasn’t looking for your service, so the headline needs to call out to the viewer so they know it is for them
For example ‘Over 30’s Ladies WANTED from Cardiff’
If you have set up your targeting correctly ?we will talk about this in the next few days?
Then this headline will instantly grab the viewers attention as you are talking specifically to them
Now, the next part of the headline is 100% a MARKETING trick and something you are going to have to roll with if you want leads
We need to add in a program length‼️
I know you will be saying that you cannot get the results most clients would want in 30 days, 6 weeks or even 12 weeks
But that is what the viewer is looking for
They want to know that they can put a certain time aside, that isn’t too long and achieve something realistic
That why 30 Days or 6 Week programmes are perfect length of time and not too long
So a full headline could look something like…
⬇️ ⬇️ ⬇️ ⬇️
[CALLING] all Over 30’s ladies in and around Cardiff that are looking to completely change the way they look and feel in just 6 weeks.
⬆️ ⬆️ ⬆️ ⬆️
Try it out ?
David 🙂
Ps… tomorrow we talk about words that WON’T get passed the Facebook Ads Rules
[/et_pb_text][et_pb_code _builder_version=”3.12.2″][/et_pb_code][et_pb_divider color=”#000000″ _builder_version=”3.12.2″ custom_margin=”||0px|” custom_padding=”||0px|”]
[/et_pb_divider][et_pb_text _builder_version=”3.12.2″ custom_margin=”0px||0px|” custom_padding=”0px||0px|”]
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.11″][et_pb_row _builder_version=”3.11″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blog fullwidth=”off” posts_number=”3″ show_author=”off” show_date=”off” show_categories=”off” _builder_version=”3.11″]
[/et_pb_blog][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.12.2″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.66)” background_color_gradient_end=”rgba(0,0,0,0.66)” background_color_gradient_overlays_image=”on” background_image=”https://www.fitproleadgen.com/wp-content/uploads/2018/08/40231335_2150671258546666_24434438314131456_n.jpg” custom_padding=”100px|0px|100px|0px|false|false” saved_tabs=”all”][et_pb_fullwidth_header button_one_text=”Download Your FREE %22Copy & Paste%22 Guide” button_one_url=”1″ module_id=”guide-blog” _builder_version=”3.16″ title_font=”|700|||||||” title_font_size=”70px” content_font=”||||||||” content_font_size=”27px” content_line_height=”1.1em” background_color=”#7EBEC” custom_button_two=”on” button_two_text_size=”17px” button_two_text_color=”#ffffff” button_two_bg_color=”#000d63″ button_two_border_radius=”100px” button_two_font=”|700|||||||” custom_button_one=”on” button_one_text_size=”17px” button_one_text_color=”#ffffff” button_one_bg_color=”#e02b20″ button_one_border_radius=”100px” button_one_font=”|700|||||||” box_shadow_style_button_two=”preset1″ box_shadow_style_button_one=”preset1″ button_one_text_color_hover=”#000000″ button_two_text_color_hover=”#000000″ button_one_border_color_hover=”#000000″ button_two_border_color_hover=”#000000″ button_one_letter_spacing_hover=”1px” button_two_letter_spacing_hover=”1px” button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#000000″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#000000″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#000000″ button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#000000″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”1px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”1px” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff”]
Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”
[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.12.2″ custom_padding=”0|0px|0|0px|false|false” global_module=”29642″][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px|0px|0|0px|false|false” custom_margin=”|||” make_equal=”on” background_color_1=”#00194f” padding_top_1=”30px” padding_top_2=”30px” padding_right_1=”20px” padding_right_2=”70px” padding_bottom_1=”20px” padding_bottom_2=”20px” padding_left_1=”70px” padding_left_2=”30px” padding_1_phone=”|||20px” padding_2_phone=”|||20px” padding_1_last_edited=”on|phone” padding_2_last_edited=”on|phone” module_id=”contact” _builder_version=”3.17.3″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_phone=”|||20px” padding_last_edited=”on|phone” padding_bottom=”20px” padding_left=”70px” padding_right=”20px” padding_top=”30px” background_color=”#00194f” parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.3″ text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”60px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” text_line_height=”1.1em” header_font=”||||||||” custom_margin=”||50px|” custom_margin_phone=”||30px|” custom_margin_last_edited=”on|phone”]
Let’s Connect…
[/et_pb_text][et_pb_blurb image=”https://www.fitproleadgen.com/wp-content/uploads/2018/08/messenger_icon2.png” icon_placement=”left” _builder_version=”3.17.3″ header_font=”||||||||” body_font=”|700|||||||” body_text_color=”#ffffff” body_font_size=”25px” custom_margin=”||30px|”]
[/et_pb_blurb][et_pb_blurb image=”https://www.fitproleadgen.com/wp-content/uploads/2018/08/facebook_circle-512.png” icon_placement=”left” _builder_version=”3.12.2″ body_font=”|700|||||||” body_text_color=”#ffffff” body_font_size=”25px” custom_margin=”||30px|”]
[/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%238%%” icon_color=”#e02b20″ use_circle=”on” circle_color=”#ffffff” icon_placement=”left” _builder_version=”3.17.3″ header_font=”||||||||” body_font=”|700|||||||” body_text_color=”#ffffff” body_font_size=”25px” custom_margin=”||20px|”]
By Email Using The Form
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ padding_phone=”|||20px” padding_last_edited=”on|phone” padding_bottom=”20px” padding_left=”30px” padding_right=”70px” padding_top=”30px” parallax=”off” parallax_method=”on”][et_pb_contact_form email=”info@fitprowebdesign.com” title=”How Can I Help?” custom_message=”New Email from %%Name%%, %%Email%%, %%Phone%%||et_pb_line_break_holder||||et_pb_line_break_holder||Interested In: %%Service%%||et_pb_line_break_holder||||et_pb_line_break_holder||There Message: %%Message%%” success_message=”Thank you for your message. One of the team will be in contact shortly.” submit_button_text=”Send My Message” module_id=”et_pb_contact_form_0″ _builder_version=”3.13.1″ title_font=”|700|||||||” title_font_size=”50px” custom_button=”on” button_text_size=”17px” button_text_color=”#e02b20″ button_bg_color=”#ffffff” button_border_radius=”100px” button_font=”|700|||||||” box_shadow_style_button=”preset1″ button_text_color_hover=”#000000″ button_bg_color_hover=”#ffffff” button_border_color_hover=”#000000″ button_letter_spacing_hover=”1px”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”3.16″ border_radii=”on||||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”3.16″ border_radii=”on||||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Phone” field_title=”Phone Number” _builder_version=”3.16″ border_radii=”on||||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Service” field_title=”Interested In” field_type=”select” select_options=”%91{%22value%22:%22Facebook Ads Management%22,%22checked%22:0,%22dragID%22:-1},{%22value%22:%22Website & Membership Design%22,%22checked%22:0,%22dragID%22:0},{%22value%22:%22Social Media Management%22,%22checked%22:0,%22dragID%22:1},{%22value%22:%221-2-1 Digital Marketing Day%22,%22checked%22:0,%22dragID%22:2},{%22value%22:%22The Portal%22,%22checked%22:0,%22dragID%22:3}%93″ _builder_version=”3.16″ border_radii=”on||||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.16″ border_radii=”on||||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section]
