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Lead Magnets are a great marketing tool to start building KLT
Giving prospect the chance to learn more about you, and receive a load of value in the process
This brings us perfectly to step 1…
✅ Make Sure They Want It!
There is nothing worse than spending a few hours researching and producing a Lead Magnet that nobody is interested in
If you work with mums who are looking to lose weight, then a “Ibiza Body 6 Pack Guide” isn’t going to be something they are going to be interested in
Find out what your audience is going to be interested in, and work on that topic
✅ Make It Interesting!
Following on from the first step nicely is making sure the reader enjoys reading the Lead Magnet
Again you don’t want to be spending a few hours creating it, and 1 or 2 pages in the reader puts it down simply because it’s hard to read, you’re using a language or words they don’t know or simply the lead magnet is boring
Know your audience, know their language, know their goals
✅ Include pictures!
Again following on, pictures can paint a thousand words
Too much text is often a reason people put things down
If 1 picture can explain what takes 3-4 sentences, then go with the picture
✅ Relatable Pictures!
Your audience wants to see what the future could hold for them
A before and after picture of a client who has been in their position
What the food is going to look like after it has been cooked
Keep the pictures inline with your audience and they will follow a lot more
✅ THE BIGGEST AND LAST ONE…. Include Call To Actions!
Producing a lead magnet is a great way to build value and trust with your audience
But it needs to have a purpose, a reason for producing it
Just like this post, the aim is to build up the trust by showing you what you need to include
Then tell you that if you join The FitPro Portal we will show you how to build one
Therefore in your Lead Magnet, you need to have at least 1 CTA
We usually have one on the welcome page, telling them to come and join our free Facebook Group
Then an offer on the final page after they have read the full guide and built up the trust
⬇️⬇️⬇️⬇️⬇️⬇️⬇️
Of course, it makes a big difference if you can exchange the Lead Magnet for an email address
This way you can continue to follow up via email building the KLT
And directing them into an offer you have
? WANT A STEP BY STEP VIDEO GUIDE ON HOW TO BUILD A LEAD MAGNET??
Then come and join us inside The FitPro Portal
https://fitprowebdesign.com/get-started
David 🙂
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Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”
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Let’s Connect…
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By Email Using The Form
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