This week has been all about sales and convincing prospects to become a lead or purchase your programme ๐ธ
Gary spoke all about behaviour change when it comes to generating leads and making sales
Tuesday was 5 top tips 5๏ธโฃ
And Wednesday was what’s working right now when it comes to making sales
Today though I’m talking all about entry offers: why you need one and what it should be ๐ช
You might have the most amazing branding set-up or fitness business, or even be a ninja at selling
But if your offer doesn’t work or attract the audience you want
You wont be making sales โ
And this is why in this industry, you need an entry offer
An offer that makes them want to join you over someone elseโฆ
A good example is broadband โฌ๏ธ
You have two companies, they offer the same deals
But one of the companies gives the first 6 months at half price
Its obvious who you will go with ๐
And this is why when we’re running a fitness business and we put an offer out there
It needs to be a tempting offer ๐
No one is going to be sat there in the evening, scrolling through their phone and stopped by an ad with a 12-month contract
People want results and they want them quick ๐ฃ
We know as FitPro’s we need to give them a time frame that they will be tempted by
This entry offer has to be appealing โ
Then, once they’re on your entry offerโฆyou have that short space of time to impress them and convince them they made the right choice
Plus, once they have finished their course, they will join onto monthly!
That’s what we do here at DKnine
On average, a client stays between 8 and 13 months
That’s pretty good ๐ฅ
So, create an offer that gets them in and then show them why you are worth it
David ๐