3 Steps to Super Successful Social Media & Ad Copies

This week is all about getting content in place to generate more leads of generate a load more interest ❗️

Yesterday, Matt shared his tips on never running out of content ever again

Today though, we’re talking about how to create an amazing lead generation or sales generation post

There are plenty of formulas for this

But I want to share with you the most basic one

Here are the 3 main steps ⬇️

Step 1️⃣ Focus on their desires

You have to grab someones attention asap

They’re scrolling, reading their emails, their social media

And speaking to their desires is what will stop and grab their interest 😎

It could be ‘ in 6 months time I’m going to take you from where you are right now to a beach body condition…this will be the best body you’ve ever had’

That is talking to someone’s desires🙌🏻

OR

If you’re talking to mums…

‘I’m looking for mums who are ready to feel energised and never struggle to chase their children around the park again’

Step 2️⃣ Logic

You have their interest now

Now it’s time to start working on the negative thoughts

They might be thinking…’I’m not sure I can do this’ ‘Is this too difficult for me’

So introduce some logic 💁🏼‍♀️

Break it down, make it easy & give them no excuses

‘We’re going to help you get these results by giving you access to 3 PT led sessions a week ranging from 6am to 7pm at night’

They may feel they’re struggling for time

But you crush that negativity with a logical reason that they can make it to the sessions

They might be thinking ‘This nutritional programme sounds complicated’

You say – ‘we’re going to give you recipes that are so easy to cook your children can even help out’

So, hit them with that logic!

3️⃣ Urgency

They have read the post, they’re interested, everything makes sense, they think they can work it around their lives, they don’t need any questions answered

Their next thought is

‘I’m really short on time…I’ll come back tomorrow’

NO! ❌ this is where you insert —>

‘This offer only available for 10 people’

‘Commit now, or you miss out’

‘The price is going up at the start of the year’

‘The first 5 spaces have gone’

Be truthful

But make sure there is some urgency!

So those are the 3 steps…we have desire, logic & urgency

If you can get those 3 things into every social media post, email, blog, ad

You will generate interest from people who are relatively warm 🙌🏻

If you don’t want to think about all this yourself…come and join us in The FitPro Portal

Where we do it all for you! 💁🏼‍♀️

David 🙂