Let’s be real, Black Friday can feel a bit… forced.

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Everyone’s throwing out discounts. Everyone’s shouting louder than the next person.

But most fitness businesses?

They’re either copying someone else’s offer… or not doing anything at all.

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So this year, let’s do it right.

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Here are 5 Black Friday offers that actually work; proven to bring in leads and convert them into paying clients (without destroying your pricing).

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🏋️‍♂️ 1. Flash Sale: Limited Spaces on Your Next Programme

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Instead of discounting everything, create a limited-time bundle that rewards fast action.

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Example:

“6-Week Challenge – Black Friday Special: Only 10 spaces available at £XXX with 2 bonus PT sessions + nutrition pack.”

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Why it works:

Scarcity = urgency. And it’s easy to deliver because you’re just adding value (not reducing your rates).

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Pro tip:

Use a countdown timer in your ads, emails or landing page. It gives people a visual nudge to take action.

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🛍️ 2. “Train Now, Save Later” Bundle

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This one gives people a reason to join now, but rewards them later.

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Example:

“Sign up this weekend and get your first month in January completely free.”

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Why it works:

It overcomes the “I’ll start in January” excuse, while still locking in commitment and payment now.

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You’re pulling forward revenue without overloading your current capacity.

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💳 3. Gift Cards / Refer-a-Friend Credit

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People are in spending mode, so why not give them a reason to buy for someone else?

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Example:

• “Buy a £100 gift card for a friend and get £25 credit for yourself.”

• “Refer a friend this weekend and you both get £XX off your next month.”

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Why it works:

You double your exposure and incentivise referrals… especially great for community-driven gyms or semi-private training.

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🎯 4. Annual Membership Deals (If You Want Cash Now)

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If you’re looking to bring in big cash flow before the year ends, this one’s for you.

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Example:

“Pay for 10 months, get 2 free. Offer ends Sunday night.”

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Why it works:

It’s great for committed members and gives you a healthy end-of-year boost.

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Just make sure your onboarding, retention, and programming are dialled in so people don’t vanish after 3 months.

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🎉 5. Bonus Bundle Instead of a Discount

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Not all Black Friday offers need to be discounts… add value instead.

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Example:

“Sign up to any plan this weekend and get:

✅ 1-1 PT induction

✅ Body scan

✅ 6-week nutrition guide

✅ Exclusive member-only hoodie”

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Why it works:

You raise perceived value while protecting your pricing. It also gives new members a stronger start (and better results).

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👀 Ready to Launch Yours?

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These offers are working right now for gyms we work with across the UK… from strength studios and bootcamps to Pilates and HYROX.

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If you want to:

• Create a campaign that stands out this Black Friday

• Attract high-quality leads who are ready to buy

• Set your fitness business up for a busy January…

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👉 Book a free call with the FitPro Lead Gen team

We’ll help you plan, design, and launch your Black Friday campaign (and beyond!), fast.

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Click here to book your strategy call

Let’s finish 2025 strong and start 2026 stronger 💪

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Or read our previous blog “How To Prepare Your Fitness Business For 2026”