Case Study: How a Pilates Studio in Truro Got 301 Leads (and Had to Pause Their Ads)

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When Chris from New Wave Pilates reached out to us, he was frustrated.

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He had the passion. He had the experience.

He even had a beautiful studio in Truro, a loyal client base, and a clear mission:

To help people move better, feel better, and live pain-free through intelligent, focused Pilates training.

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But…

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“I just felt like I was hitting a brick wall when it came to growing the business.”

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Chris had tried running ads himself.

He’d worked with a couple of other agencies.

But nothing seemed to click - or deliver the consistent flow of enquiries he needed to actually scale his studio.

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⸻

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💡 Enter FitPro Lead Gen

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When Chris joined us at FitPro, we could instantly see the opportunity.

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His studio had:

• A clear identity

• A strong local reputation

• Great services — including small group Pilates and 1-to-1 sessions

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What he didn’t have?

⚡ A lead generation system that worked.

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So we got to work.

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✅ What We Did:

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Here’s how we helped Chris go from stuck… to fully booked:

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🔹 Brand-New Ad Strategy

We created a campaign tailored to the exact audience Chris wanted to reach - using specific messaging for his ideal client and clear offers that cut through the noise.

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🔹 Engaging, Scroll-Stopping Content

We used a mix of video and graphic-based creatives that showcased his sessions and studio vibe, without feeling like a stock advert.

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🔹 Dorothy Follow-Up Automation (via LeadDec)

Every lead that registered got an instant, friendly follow-up message, plus a series of automated check-ins to boost replies and bookings - even while Chris was teaching.

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The result?

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🚨 301 Leads… and a Slight Problem

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Within weeks of the campaign going live, Chris messaged us.

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Not to complain. Not to ask for more leads.

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He wanted to pause the campaign.

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Why?

Because we’d done too good a job.

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301 locals had registered their interest, and with the automation doing its thing, Chris’ timetable filled faster than ever before.

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He simply didn’t have the space for more people… a great problem to have, right?

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⸻

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💬 In Chris’ Words:

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“I was overwhelmed in the best way possible. The amount of leads and the way they were followed up, it just worked. I had to stop the ads because I had more interest than I could handle.”

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👇 So, What Can We Learn from This?

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✅ Our system doesn’t just work for generic gyms or big-box fitness centres.

✅ We get results for Pilates, yoga, boxing, HYROX-style training, and niche studios too.

✅ With the right campaign, right content, and effective follow-up, even the most “saturated” areas can explode with new client opportunities.

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And perhaps the most important part?

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Chris was able to pause his service with us instantly - because we don’t lock clients into long-term contracts.

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When your sessions are full, your ads can stop… just like that.

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⸻

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Want results like Chris?

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If you’re running a Pilates, yoga, or boutique studio and feel like you’re hitting the same wall…

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Let’s change that.

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👉 Click here to book a free strategy call

We’ll show you how to build a predictable lead flow that fills your classes - and works even while you’re teaching.

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No pressure. No contracts. Just proven results.