You’ve built a great facility.

You’ve helped people transform their health.

You’ve created an environment that members genuinely enjoy.

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But even the best gyms lose members.

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Sometimes it’s life getting in the way (work, kids, illness etc)

Other times it’s down to cost, motivation, or “I’ll be back next month” syndrome.

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But here’s the good news:

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Those members you lost?

They’re often the easiest ones to bring back.

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The key is knowing how to approach them (and when).

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In this blog, we’ll show you how to combine smart, proven reactivation strategies to turn “former members” into paying clients once again.

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🔁 Why Member Reactivation Matters

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A former member already:

• Knows who you are

• Knows what you offer

• Knows what it feels like to train with you

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That means you’re not starting from scratch.

You’re just reigniting the flame.

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But here’s the catch: reactivation won’t happen by accident.

You need a system, a strategy, and a reason for them to come back.

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💥 5 Reactivation Strategies to Combine for Maximum Impact

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1. The “We Miss You” Personal Message

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Send a personalised message (not a bulk email) to past members.

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It can be as simple as:

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“Hey [Name], I was just thinking about you - how have you been? We’d love to help you get back into your training again if the timing’s right.”

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The key is to sound genuine… not pushy.

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Bonus tip: Use WhatsApp or SMS. Open rates are significantly higher than email.

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2. Time-Limited Reactivation Offers

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Create a low-friction way for old members to dip their toe back in.

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Some examples:

• “Come back for 7 days - on us.”

• “Try the next 2 weeks for £20.”

• “Bring a friend and get 50% off your first month back.”

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Time-limited = urgency.

Low-cost = reduced resistance.

Add a deadline and you’ll see results.

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3. Email Reactivation Campaigns

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Send a simple 3–5 part reactivation sequence to your “former members” email list.

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Structure it like this:

1. We miss you - make it personal

2. Here’s what’s changed - highlight improvements, new classes, new coaches

3. Special offer - make them feel valued

4. Spotted your name recently - remind them of their past success

5. Final reminder - gentle nudge before the deadline

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Consistency beats one-off blasts every time.

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4. Retarget Warm Audiences with Meta Ads

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If you’ve run ads, posted regularly, or had people visit your website… Meta has already built a warm audience for you.

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Use that to your advantage.

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Run reactivation-style ads to:

• People who’ve messaged your page

• People who’ve liked, shared, or commented on your content

• Website visitors (if your Meta Pixel is installed)

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Even if someone didn’t join the first time, seeing your brand again in their feed can spark action.

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And if you use language like:

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“It’s been a while… we’d love to help you get back into training”

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You keep it friendly, familiar, and low-pressure (which is exactly what former members respond to).

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5. Show What They’re Missing

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Use your social media and emails to spotlight:

• Recent transformations

• New equipment or class launches

• Client stories (especially those who returned after time off)

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Make them think:

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“Maybe I should come back…”

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Use the emotion of FOMO (fear of missing out) without sounding desperate.

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🔁 Combine & Automate

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These strategies work… but they work better together.

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Here’s a simple reactivation flow you could implement:

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1. Run a reactivation ad campaign

2. Have automations set up to message leads instantly

3. Add personalised follow-ups from your team

4. Back it up with great content and time-limited offers

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It’s not about being salesy, it’s about reminding people that the door is still open.

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And sometimes, that’s all it takes.

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👋 Ready to Bring Members Back?

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You don’t need to keep chasing new leads to grow.

Sometimes, your best opportunities are the people who already know, like, and trust you… they just need a nudge.

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We can help you:

✅ Build your reactivation campaign

✅ Set up automations that handle the follow-up

✅ Get former members back in your sessions - fast!

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👉 Speak to a member of our team today

Let’s get those members back through your doors.

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Book a free strategy call