Picture this:

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Someone fills in a form on your landing page.

They’re keen. They’ve been thinking about getting back into fitness.

They’ve seen your offer. They’re ready to take action.

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And then… nothing.

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No reply.

No call.

No message.

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They go back to work.

Get distracted by the school run.

Forget they even filled it in.

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That golden window of opportunity?

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It just slammed shut.

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⏳ The First 5 Minutes Matter More Than You Think

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According to a study by Harvard Business Review, leads contacted within the first 5 minutes are 100x more likely to be reached and 21x more likely to convert than those contacted after 30 minutes.

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Yes, you read that right… 100 times more likely.

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That’s because during those first few minutes, the lead is:

• Still on their phone or computer

• Still emotionally connected to the reason they filled in the form

• Still mentally “in the moment” of wanting change

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They’re HOT.

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Wait too long, and they cool down fast.

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🔥 Lead Temperature Explained

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Think of it like this:

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The longer you wait, the harder it is to catch them in that motivated headspace.

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🧠 The Psychology Behind Fast Follow-Up

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Let’s break down why quick follow-up works so well:

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1. Reciprocity

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They gave you their details, now they’re expecting something in return.

A quick message builds trust and meets their expectations.

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2. Instant Gratification

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We live in a world of instant responses. Uber, Deliveroo, same-day delivery…

People expect immediacy. If they don’t hear back quickly, they assume you’re either not interested or not professional.

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3. Emotional Impulse

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Most leads fill out a form when they’re emotionally charged… tired of how they look, stressed from work, fed up with fad diets.

That emotion fades quickly if you’re not there to help them act on it.

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⚠️ The “I’ll Contact Them Later” Trap

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We hear this a lot from gym owners:

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“I’ll reach out tonight when I’ve got time.”

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But by then, that red-hot lead has probably:

• Signed up with a competitor

• Talked themselves out of it

• Moved on completely

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Speed = trust.

Speed = sales.

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💬 So What Should You Be Doing?

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✅ Have a system in place to instantly reply to new leads

✅ Use automation (like LeadDec + Dorothy) to send an SMS, WhatsApp or email straight away

✅ Follow up with a human touch shortly after (a personal message or call builds the connection)

✅ Track response times and conversions to see the difference in your own studio

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💡 Want to See What Fast Follow-Up Looks Like in Action?

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We’ve helped gyms, studios and coaches triple their conversions… just by fixing this one piece of the puzzle.

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Our done-for-you ads and automations make sure every lead gets followed up within seconds, keeping them warm, engaged, and ready to buy.

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👉 Book a free strategy call with the FitPro Lead Gen team

Let’s make sure your leads don’t go cold before you even say hello.