Q4 can often be a strange time of the year

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For the fitness businesses that get it right, they make thousands in these 3 months

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The ones that don’t have a plan roll into the new year dreading what 2026 might bring

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So today, I want to level the playing field and give you the 5 campaigns you need

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Yes, this is going to be a longish post, but it’ll lay everything out

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So you can put your own spin on it and start actioning them right away 💪

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That’s enough of an intro… let’s dive in 👇

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1️⃣ Pre-December – Cold Audience (Part 1)

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This goes out to the general public and prospects who have never bought from you

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This time of year is a bit of a mixed bag

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Some won’t have health and fitness on their mind, while others are already thinking about 2026 being their year

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So the Pre-December offer for your cold audience is all about getting a head start on 2026

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Typically, we suggest adding bonus weeks onto your front-end

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For example, if you run a 6-week challenge, say they get the rest of the year for free

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This covers you for the downtime and closure over Christmas, meaning you don’t really lose anything

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BUT… make the offer even more appealing to your audience

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Making it easier to sell

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2️⃣ December – Cold Audience (Part 2)

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You jump on the bandwagon big time about 2026 being their year

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Similar to the first offer above, you just switch it around

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Join our first programme of 2026 and get the rest of December for free

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Of course, they need to pay for the course upfront

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But that extra time is your way to help them build a little fitness and routine over Christmas before starting properly in January

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An extra Christmas gift for joining our January programme 🎁

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Again, the offer is so good, it makes it easy to sell

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If you’re a higher-ticket offering and they’re reluctant to stump up the cash this time of year then…

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Confirm they can secure their place on the first programme of 2026 by paying a 50% deposit now

Or if they pay in full, they can have the rest of the year for free

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3️⃣ 🖤 Black Friday 🖤

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An absolute MONSTER if you get this right

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Yes, you can put one out to the general public, but we recommend focusing on your clients

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The offer? Easy, a PAID-IN-FULL deal 🤝

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12 months for the price of 11 / 10 / 9 months

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But first…

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1: You need to understand your cashflow

2: You need to understand your profit margins

3: You need a cap on how many you want to offer

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Then it’s pretty straightforward

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Let your clients know the offer

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💷 Commit for the year and get 12 months for the price of 10

💷 We’re only offering 10 clients this deal

💷 Deadline to join is “x”

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Of course, you don’t always have to give a free month…

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You could flip it and say pay upfront for the year and get a bonus 2 months

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Or offer special bonuses for committing up front for the year

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– 5 PT sessions with your head coach worth £250

– Winter Clothing Pack worth £300

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4️⃣ Referral 🤝

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Sticking with clients and knowing the time of year

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We want to incentivise them to stay as much as possible

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This is where the referral offers come in

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Nothing complicated about this one

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Bring a friend along to try a session, and if they love it and want to join, we’ll give you

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– Next month for FREE

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– £100 Amazon gift card

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Again, know your numbers and make sure the finances of the offer make sense

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Finally on this one, you need 2 different offers

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One for the end of 2025 and one for January 2026

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This will help motivate your clients to take advantage of one of these offers

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5️⃣ Reactivation

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I love a good reactivation campaign

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But sometimes your old clients aren’t brave enough to reach out

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Many might feel silly for messaging you, like they’ve let you down or feel embarrassed that they’ve slipped back into old habits

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And many times, your old clients just need that little nudge to come back

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That’s why the end of the year and the start of the year work perfectly for reactivations

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Look back at what we mentioned above

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– November = Getting ahead of 2026

– December = Joining the waiting list for 2026

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Don’t complicate this offer though, keep it super simple

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An easy recommendation for this would be…

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A 28-day kickstart at 70% of your monthly price

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A kickstart just means getting going again, with no strings attached

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70% makes them feel special and gives them an easy transition to paying full price

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🛑 YES…

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I know this was a long one today, but I wanted to give you everything to ensure you can make huge changes to people’s lives in 2026

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And of course, if you’re ready for us to step in, run your ads, build these campaigns with you and coach you along the way

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Then be sure to check out our Done for You META Ads Service, where we even give you your first 10 leads for free ,>> https://go.fitproleadgen.com/david

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You got this 💪

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David :)