This week has been all about copywriting
And we’ve been focussing on social media copy 
On Monday Catherine shared her experiences writing ethical copy
On Tuesday we shared 5 styles of copy for writing your social media posts to get some prospective clients motivated and excited to join you 
Wednesday we looked at what was working, and Thursday we shared a foundational tip 
If you aren’t a big fan of posting on social media, it can be daunting
Especially if you’re always worried about what to post
And it does take practice 
It takes an understanding of your prospects
It’s important to inspire the prospect, not put them down
So, make sure you know who you’re targeting and tell them what you can offer
PLUS!
If someone clicks on your Facebook ad 
They might still feel unsure and head over to your Facebook page
Here, they will see you post regularly
And they will interact with you, they will get to know you, your story, your ethos
They will get a taste for the sessions, see behind the scenes 
Plus, they’re more likely to interact with you and comment on your stuff in future
All of this means when they see your ad next…. they’re more likely to share their contact details with you
So social media is tough
There are so many conflicting tips out there
Your focus should really be making sure you do what makes you happy
I do once in the morning – something simple
Once in the evening – something with a little more bulk
And this works for me 
So thats an overview of what we’ve talked about this week
Don’t overcomplicate it 
And you’ll get plenty of interested people into your business
David 
