You know what kills consistency and freedom in a fitness business…

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The January client churn 😬

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You spend Q4 hustling, bringing in new members, feeling great about the numbers

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Then January hits, people drop off, and you’re back to square one trying to fill the gaps

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It’s exhausting and completely avoidable if you put the right systems in place now

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Retention isn't just about smiling at the door… it's about making sure your clients are committed to the next 90 days of their journey

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If they don't see a clear path, they get distracted by the next shiny New Year's offer

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So here are 3 simple things you need to implement THIS WEEK to secure your January revenue 👇

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1️⃣ The Forward Look Timetable

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You need to show your clients their schedule for December AND January

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Don't just assume they know what's coming… print it out, email it, put it on the wall

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🎄 Christmas Jumpers Day

🎄 Final Workout

🎄 Christmas Open Hours

🎄 First Session Back

🎄 Christmas Party

🎄 Kids Toys Drop Off Chairty Campaign

🎄 Christmas Tree Going up

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This visual commitment makes it harder for them to mentally check out when the holidays hit

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Simple 🫡

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2️⃣ The 2026 Goal Review

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Book a 1-on-1, 15-minute chat with every single client before December 15th

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Don't talk about their current progress… talk about their goals for 2026

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When you align their future vision with your programme, you make yourself indispensable

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This conversation is pure gold for retention

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3️⃣ The Re-Commitment Offer

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Instead of waiting for them to cancel, proactively offer a small incentive to commit to a 6 or 12-month extension now

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– Next month for FREE

– A £50 credit towards a new piece of apparel

– A bonus 1-on-1 session with you

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You are rewarding commitment and securing that cash flow for Q1

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Here's the thing: If you’re still relying on hope and hustle to keep your members, you’ll never break the £15k ceiling

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We build these exact retention systems inside the FitPro Incubator

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It’s about creating a business that runs predictably, so you can stop worrying about the January drop-off and start planning your next holiday ✈️

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If you’re stuck trading time for money and want the systems that guarantee consistency…

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Check out the Incubator and let's get you set up for a massive Q1

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https://fitproincubator.com/

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You got this 💪

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David :)