This week has been all about writing copy to generate leads and make sales 💰

Al started the week off discussing his experiences and explaining how to write copy that will generate leads and sales

On Tuesday we shared 4 stages to writing an awesome Facebook Ad copy and shared 1 extra tip

Wednesday, we looked at what’s working 🙌🏻

And yesterday I shared a foundational tip to writing good copy and going out and finding that inspiration

Today I just want to go over a key aspect of copy writing

Now writing copy, on your ads, website, social media

Wherever you put it, this can turn someone who isnt ready to buy —> into a prospect

They can become interested, ready to buy 🙌🏻

Writing the right thing can literally change everything

And we’ve talked all about this, this week

The biggest thing I can say is, don’t work with anyone and everyone

You will compete with EVERYONE ❌

You need to be more specific

People need a valid reason to come and work with you

When you damage your shoulder, do you go to a general physio or do you go to a specialist?

You 100% are more likely to go to that specialist

It’s obvious who you would go with, given the choice 😅

It’s the same with prospects out there

They want to see your bootcamp isn’t for everyone

It matches their age, their ethos, their gender

It really is that simple 😇

And once you have it nailed

Write about it…over and over and over again

Because the more people read your stuff, the most know, like and trust you build

So pick that specific person you want to work with and write specifically for them!

Hope that helps

David 🙂