Last updated: 04 March 2026

These Terms and Conditions ("Terms") govern your relationship with FP Lead Gen Limited ("us", "we", or "our") and the services we provide.

Please read these Terms and Conditions carefully before using our services.

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

1. Company Information

• Business Name: FP Lead Gen Limited

• Registered in: Cardiff, Wales, UK

• Registered Address: FP Lead Gen Limited, Nightingale House, Main Rd, Church Village, Pontypridd CF38 1RN

• Contact Email: [email protected]

• Website: fitproleadgen.com

2. Eligibility

To use our Services, you must be at least 18 years of age and have the legal capacity to enter into a binding contract. By using our Services, you represent and warrant that you meet these requirements.

3. Services

We specialise in generating leads for fitness businesses through paid advertising, predominantly on META (Facebook and Instagram), but also on other platforms as necessary (the "Service"). Our services include setting up, managing, and running paid advertising campaigns based on the information you provide, as well as monitoring and optimising campaigns. We create and provide advertising copy and creatives tailored to your business needs. It is important to understand that we only supply the leads; it is your sole responsibility to follow up, contact, and convert those leads into clients.

4. Non-Exclusivity

Our Services are provided on a non-exclusive basis. We do not offer client exclusivity or location/area exclusivity of any kind. This means that we may provide the same or similar services to other fitness businesses, including those operating in the same geographical area or location as you. By using our Services, you acknowledge and accept that we are free to work with any number of fitness businesses, regardless of their proximity to your business or the similarity of their services to yours.

5. Client Responsibilities

You agree to provide us with accurate, complete, and timely information necessary for the provision of our Services. You must actively communicate with us, providing updates on campaign progress, offers, creatives, and any other relevant information. You are responsible for all third-party fees, such as advertising spend on META or other platforms. You also agree to comply with all applicable laws and regulations related to your use of our services. Failure to provide timely information or feedback may negatively impact the performance of your campaigns, for which we will not be held responsible.

6. Ad Account Access

All advertising campaigns will be run from your own META ad account (or other advertising platform accounts as applicable). You must grant us partner access to your ad account for the duration of our service agreement. Partner access allows us to manage campaigns on your behalf with limited permissions. We will not have full administrative control over your ad account.

Upon termination of our services, for any reason, it is your sole responsibility to remove our partner access from your ad account. We accept no liability for any activity on your ad account after the termination of our services if you have not removed our access.

7. Campaign Management

We will monitor and manage your advertising campaigns, making adjustments as necessary to optimise performance. While we will always strive to deliver quality leads, results can vary based on factors including market conditions, audience behaviour, and platform changes. You will receive regular reports on the performance of your campaigns.

8. Use of Artificial Intelligence

We use artificial intelligence ("AI") technology as part of our Services in the following ways:

Dorothy AI Booking and Sales Bot. As part of your subscription, you will have access to Dorothy, our AI-powered booking and sales bot. Dorothy may interact with your leads on your behalf via SMS, WhatsApp, Facebook Messenger, and other communication channels. You acknowledge and agree that Dorothy is an automated AI system and not a human. While Dorothy is designed to engage with leads, book appointments, and assist with sales conversations, AI-generated responses may not always be completely accurate or appropriate for every situation. It is your responsibility to monitor and review the interactions Dorothy has with your leads and to intervene where necessary.

AI-Assisted Campaign Creation. We may use AI tools to assist in the creation of advertising campaigns, ad copy, creatives, and other marketing materials on your behalf. While we use AI to enhance efficiency and quality, all AI-generated content is reviewed as part of our campaign management process. However, we do not guarantee that AI-generated content will be free from errors or omissions.

Your Responsibilities. By using our Services, you accept that AI technology is integrated into the delivery of those Services. You are ultimately responsible for the interactions that take place between AI tools (such as Dorothy) and your leads or clients. We shall not be held liable for any loss, damage, or complaint arising from AI-generated communications or content, including but not limited to inaccurate information, missed appointments, or miscommunication with your leads.

Transparency. Where AI is used to communicate directly with individuals (such as your leads), those individuals may be interacting with an AI system rather than a human. We endeavour to ensure that AI interactions are of a high standard, but we cannot guarantee outcomes from those interactions.

9. Trial Offer

We offer a trial period for all new clients (the "Trial"). The Trial consists of the generation of 10 leads. To begin the Trial, you must sign up online and pay a £50 deposit via Stripe. If you are not satisfied with the Service after receiving the 10 leads, you may request a full refund of the £50 deposit, subject to the terms in our Refund Policy.

Upon completion of the Trial, we will contact you to confirm if you are satisfied with the results and wish to continue to a monthly service plan. At this point, we will also confirm the payment card details you wish to use for the rolling monthly subscription. You may update your card details at any time by requesting a secure link from us.

During the Trial, you are responsible for the daily ad spend paid directly to the advertising platform (e.g., META). This ad spend is not our responsibility and cannot be refunded or claimed back from us.

10. Monthly Subscription and Included Services

By choosing to continue to a monthly service plan after the Trial, you acknowledge that you are satisfied with the results and performance of the Trial and wish to continue using our Services. The Service operates on a rolling month-by-month basis. There is no long-term contract or commitment.

As part of your monthly subscription, you will receive complimentary access to the following services for free:

• LeadDec CRM (normally valued at £147 per month)

• Dorothy AI Booking & Sales Bot (normally valued at £97 per month)

• The FitPro Incubator CORE Coaching Programme

Your use of the LeadDec CRM is subject to their terms and conditions, which can be found at https://leaddec.com/terms-and-conditions.

11. Payment

Subscription fees are payable monthly in advance. Your monthly payment will be charged automatically on the same date each month (the date you initially joined as a full client ) using the card details provided and processed via Stripe. We do not issue manual invoices.

If an automatic payment fails, our system will attempt to re-charge the card. If payment has not been successfully made within five (5) days of the due date, all Services will be stopped automatically. This includes your advertising campaigns and your access to all included software such as LeadDec CRM and the Dorothy AI Bot. Services will be automatically reactivated upon successful payment of the outstanding balance.

12. Cancellation

To cancel your subscription, you must provide us with at least 24-hour notice before your next payment is due. You can cancel your subscription by filling out the cancellation form at: https://go.fitproleadgen.com/fplg-leaver. Failure to provide 24-hour notice will result in the next month's subscription fee being charged. We reserve the right to terminate our agreement with you immediately if you breach any of these terms and conditions. In the event of termination, you will be responsible for all fees incurred up to the date of termination.

13. Intellectual Property and Content Ownership

Our Intellectual Property. The Service itself, our proprietary systems, processes, branding, website content, and functionality are and will remain the exclusive property of FP Lead Gen Limited and its licensors. The Service is protected by copyright, trademark, and other laws of both the United Kingdom and foreign countries. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of FP Lead Gen Limited.

Campaign Content Ownership. All advertising copy, creatives, and other campaign materials that we create specifically for you, on your behalf, are your property. Upon the creation of such materials, full ownership transfers to you. You are free to continue using these materials after the termination of our services.

14. Testimonials and Case Studies

You grant us a perpetual, worldwide, royalty-free licence to use your campaign results and feedback for our marketing and promotional purposes. This may include, but is not limited to:

• Using anonymised screenshots of your campaign results, with your name and business name obscured, on our website, social media, and advertising materials.

• Using video reviews or testimonials that you voluntarily provide to us.

If you do not wish for your results or feedback to be used in this way, you may notify us in writing at [email protected] at any time, and we will remove any such materials within a reasonable timeframe.

15. Third-Party Platforms

Our Services rely on third-party advertising platforms, including but not limited to META (Facebook and Instagram ). We are not responsible for the policies, practices, or actions of these third-party platforms. We shall not be held liable for any issues arising from platform policy changes, algorithm updates, ad account suspensions, ad rejections, or any other actions taken by third-party platforms that are beyond our direct control. In the event that a third-party platform makes changes that materially affect the delivery of our Services, we will use reasonable efforts to adapt, but we cannot guarantee uninterrupted service.

16. Communication

We will provide our Services with reasonable care and skill. While we endeavour to respond to all client enquiries and communications in a timely manner, we do not guarantee specific response times. We will always aim to keep you informed of any material developments relating to your campaigns.

17. Limitation Of Liability

In no event shall FP Lead Gen Limited, nor its directors, employees, partners, agents, suppliers, or affiliates, be liable for any indirect, incidental, special, consequential or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from your use of our Services. Our total liability to you for any claims arising out of or in connection with our Services will not exceed the total amount paid by you for the Services in the preceding three (3) months.

18. Disclaimer

Your use of the Service is at your sole risk. The Service is provided on an "AS IS" and "AS AVAILABLE" basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.

19. Force Majeure

We will not be liable for any failure or delay in performing our obligations under these terms and conditions due to circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, labour disputes, and governmental actions.

20. Governing Law

These Terms shall be governed and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.

21. Data Protection

We are committed to protecting and respecting your privacy. We will only use your personal information in accordance with our Privacy Policy, which is available on our website.

22. Changes

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

23. Contact Us

If you have any questions about these Terms, please contact us:

• By email: [email protected]

• By post: FP Lead Gen Limited, Nightingale House, Main Rd, Church Village, Pontypridd CF38 1RN, United Kingdom