A few months ago, most gym owners were talking about Facebook ads.

Now?

Everyone seems to be talking about AI.

The problem is, most people are using it wrong.

They open ChatGPT, type something like:

“Write me a social media post.”

Get a pretty average answer.

Then decide AI isn’t all it’s cracked up to be.

The truth is, AI is only as good as the instructions you give it.

Ask vague questions and you’ll get vague answers.

Ask good questions and it can save you hours every single week.

So here are 10 prompts you can steal and use in your fitness business today.

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1. Create A Month Of Social Media Content

Stuck for content ideas?

Try this:

“I own a small group personal training facility in [LOCATION].

Create one month of social media content for local men and women aged 30-55.

Include:

• 3 reels per week

• 2 image posts per week

• 3 stories per week

Make the content educational, engaging and designed to generate enquiries.”

You’ll instantly get more ideas than most gym owners come up with in a month.

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2. Write Follow-Up Messages To Leads

This one is massively underrated.

Try:

“Write a friendly WhatsApp message for a gym lead who enquired 3 days ago but hasn’t replied.

Keep it conversational, friendly and non-pushy.”

No more staring at your phone wondering what to send.

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3. Generate 20 Facebook Ad Hooks

Need fresh angles?

Use:

“Generate 20 Facebook ad hooks for a 6-week transformation programme aimed at women over 40.”

Or:

“Generate 20 Facebook ad hooks for men over 50 who want to lose weight.”

You’ll get loads of inspiration instantly.

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4. Create A Referral Campaign

Most gyms don’t ask for referrals enough.

Try:

“Give me 10 referral campaign ideas for a fitness business.

Include prizes, incentives and social media promotion ideas.”

You might be sitting on a goldmine of referrals without realising it.

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5. Turn A Testimonial Into 10 Pieces Of Content

One client testimonial can become weeks of content.

Try:

“Turn this client testimonial into:

• 3 Facebook posts

• 3 Instagram captions

• 1 email

• 5 ad headlines

• 3 reel ideas”

Paste the testimonial underneath.

Job done.

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6. Write A Blog Post

Need something useful for your website?

Try:

“Write a blog for gym members about staying consistent during the summer holidays.”

Or:

“Write a blog for women over 40 about strength training.”

You can then edit it and add your own personality before publishing.

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7. Generate Reel Ideas

If you’re running out of videos to film:

“Give me 30 reel ideas for a bootcamp targeting busy mums over 40.”

Or:

“Give me 30 reel ideas for men over 50 who want to improve their fitness.”

Trust me, you’ll never run out of content again.

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8. Create A Sales Script

Not every coach enjoys sales.

That’s fine.

Try:

“Create a consultation script for a fitness business selling a 6-week transformation programme.

Keep it friendly and conversational.”

You can then tweak it to suit your style.

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9. Build An Email Campaign

Want to improve follow-up?

Use:

“Create a 5-email nurture sequence for gym leads who haven’t booked a consultation yet.”

This one alone could generate sales from leads you’ve already paid for.

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10. Get Feedback On Your Offer

This is one we use ourselves.

Try:

“Act as a fitness business consultant.

Review this offer and tell me:

• What’s strong

• What’s weak

• What objections people may have

• How you would improve it”

Then paste your offer underneath.

You’ll often spot things you’ve completely overlooked.

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One Last Tip…

Don’t treat AI like Google.

Treat it like a member of staff.

The more information you give it, the better the answer.

Tell it:

• who you help

• where you’re based

• what your offer is

• your tone of voice

• your target audience

The quality of the output improves dramatically.

Final Thought

The gym owners who learn how to use AI properly over the next couple of years are going to have a huge advantage.

Not because AI replaces coaches.

It won’t.

Not because AI replaces gym owners.

It won’t do that either.

But it will help you spend less time staring at a laptop trying to think of:

• content ideas

• emails

• follow-up messages

• ad copy

• marketing campaigns

And more time doing the things that actually grow your business.

If you haven’t started experimenting with AI yet…

Now’s probably a good time. And that, paired up with our done-for-you ads management service… will bring results and growth.

Speak to a member of the team today and ask about our 10 lead free trial

Or click here to read our other blogs for more tips and insights 💪