With summer in full swing, people are scrolling less & living more

BBQs, beer gardens, holidays, your prospects are distracted

So your ads need to be on point if you want to stop the scroll & fill your gym through the next few months

Here’s how to get it right 👇

1️⃣ A Hook That Grabs Attention

Forget being clever, you need clear & direct

✅ Call out who it’s for
✅ Highlight the pain or goal
✅ Make it urgent or relatable

Examples:

👉 “Cardiff Women Over 30: Ready to Drop 2 Stone Before Summer?”

👉 “Struggling to Lose Weight? This Might Be Why…”

You’ve only got a second to catch them before they scroll past to the next Aperol Spritz pic 😆

2️⃣ Visuals That Pop

Your image or video does 80% of the heavy lifting

✅ Bright, eye-catching pics
✅ Real people, not perfect stock models
✅ If it’s video, bring the energy, no flat selfies

And remember, people buy people, so YOU in the creative is always a win

3️⃣ A Clear Next Step

Don’t leave them guessing

✅ “Click the link to learn more”
✅ “Drop us a message with START and we’ll send you the details”
✅ “Tap below to grab your spot”

Simple, direct, and way more likely to convert

Want more like this?

This is exactly what we do for our Done For You Ads clients, set up, manage & optimise everything so you can just focus on signing them up

Drop me a message if you’re ready to finally run ads that work, even while everyone else is on holiday mode

You got this 💪

David :)