If you’ve been running a studio for any length of time, you’ll know what August feels like

Clients disappear on holidays

Leads go cold

And momentum can dip hard

But instead of letting it knock you back, what if August became the launchpad for your biggest September ever?

This month’s strategy is built around flexibility, simplicity and seasonally smart messaging. So you can fill your diary without the stress, and do it in a way that fits your clients’ lives

We’ve created a full plug and play marketing plan with:

✅ August Ad Campaign
✅ 5 Day Email Series
✅ 5 Part Social Media Plan
✅ 2 Instagram Reels
✅ Referral Campaign
✅ Reactivation Text
✅ Clothing Promo Message

Use it all or pick the parts that fit your studio best. Just make sure you do something, because the studio that stays visible this August, wins big in September.

🎯 August Ad Campaign

4 Week Summer Reboot + 2 Week Holiday Bonus

This is your core offer to run as a paid campaign, email promo and organic post series.

Offer Name: The Summer Reboot Challenge
Duration: 4 weeks + 2 week flexible bonus
Target Audience: Busy adults who’ve fallen off track this summer

Positioning:

“Struggling to find your rhythm this summer? Our Summer Reboot gives you 4 weeks of fitness, structure & support, plus a bonus 2 week pass you can use around holidays.”

What’s Included:
✅ 3 small group sessions per week
✅ Weekly check-ins & accountability
✅ Summer-friendly nutrition plan
✅ Private group support
✅ 2 week flexible holiday buffer

Start Dates: Rolling from 5th August

Perfect For Paid Ads? Absolutely. This works well as a Lead Gen campaign with our Done For You Ads Management service. If you’re ready to get leads flowing on autopilot, learn more here

📧 5 Day Email Series to Promote the Offer

Use this exact sequence to warm up your list and drive consultations or opt-ins:

Day 1 – Subject: We’re reopening the doors (with a holiday bonus inside)
➡️ Quick teaser about the offer and start date

Day 2 – Subject: Holiday mode? We planned for that 😎
➡️ Introduce the flexible 2 week bonus, showing empathy for busy schedules

Day 3 – Subject: We’re not for everyone (but we might be for you)
➡️ Polarise: describe who the challenge is perfect for, and who it’s not

Day 4 – Subject: We’ve got 8 spaces left…
➡️ Build urgency with a space cap and soft deadline

Day 5 – Subject: Final call: Doors close tonight at 9pm
➡️ Final push with a strong CTA to reply or book

💡 Want to automate this entire flow? LeadDec makes it one-click easy to send this campaign to your full list

📱 5 Part Social Media Plan

Post 1 – The Hook
📸 Studio photo with a summer feel
📝 “Summer’s not over… but your motivation might be. Join our 4 week Summer Reboot to find your groove again 💪”

Post 2 – Client Story
🎥 Video or photo testimonial
📝 “She took 3 weeks off for holidays… but came back stronger. And you can too.”

Post 3 – Fast Wins
📸 Graph, board or stat visual
📝 “You don’t need 12 weeks. You need the right 4. Our Reboot kicks off this week 👇”

Post 4 – Coach-led
📸 Group photo or coach selfie
📝 “We’re real people, not robots. That’s why we built a programme with flexibility that actually works around summer life.”

Post 5 – Urgency CTA
📸 Countdown graphic
📝 “⏳ LAST CALL: Our Summer Reboot starts Monday. DM ‘REBOOT’ for the details”

🎬 2 Instagram Reel Scripts

Reel 1: “The Holiday Hangover Fix”

🎥 Talking head + training b-roll

Script:

“Feel like you need a detox from your holiday? Not the juice kind, the kind that gets you back to feeling like you

Our Summer Reboot is 4 weeks of structure, support and energy, with a 2 week bonus to use around holidays

DM us ‘REBOOT’ and we’ll send you the details 🙌”

Reel 2: “You Don’t Need Motivation”

🎥 Voiceover with text

On-Screen Text:

• “Waiting to feel motivated?”

• “Here’s what actually works…”

• “Small wins, structure & support”

• “That’s what our Summer Reboot gives you”
  ➡️ DM us ‘READY’ to get started this week 💬

🤝 Referral Campaign: Reboot a Mate

Campaign Name: Reboot a Mate
Goal: Turn clients into your best recruiters

Message to Send Clients:

“We’ve just opened up 10 Summer Reboot spaces and would love your help 🙏
Got a mate who keeps saying they ‘need to start something’?

If they join the Reboot, you’ll get a free month, simple as that 💥
Just tag them or forward this message!”

🔁 Reactivation Campaign: Still in Holiday Mode?

Send this to ex-clients or cold leads who haven’t re-engaged yet.

Subject Line: Still in holiday mode? Let’s change that…
Message:

“Totally get it. Summer’s hectic. But you don’t have to wait for September to get started

We’re running a flexible Summer Reboot, 4 weeks of coaching, accountability and energy, with a bonus 2 week pass around your holidays

Reply ‘REBOOT’ and I’ll send you the info 👇”

👕 Bonus: Clothing Sales Text

If your studio sells branded vests, now’s the perfect time to boost merch sales.

Text to Send:

“🔥 Our new summer vests just landed!
Perfect for the heatwave and they look class in and out of the gym

Limited stock in [SIZES] – reply if you want one saved 💪”

🚀 Final Thoughts: This Month’s About Visibility, Not Perfection

August doesn’t need to be a slow month

It just needs a plan that understands your clients

This strategy gives you structure, tools and messaging designed for exactly this time of year. The more visible you stay now, the easier September becomes

💡 Want us to run your ad campaigns for you?

Our Done For You Ads Management helps studios get daily leads without lifting a finger

🔁 Or prefer to DIY with all the tools and automations in one place?

That’s where LeadDec comes in, the all-in-one marketing platform built for fitness studios

Want this whole strategy set up and running for you?

Book a free call with the team and let’s make August your best yet