What’s driving you right now... Fear or Desire?

​

I see two types of studio owners operating at the £5k-£10k mark

​

The first is driven by Fear ⚠️

​

They are terrified of the bank account hitting zero... terrified of missing payroll... terrified of losing those key members that keep the lights on

​

They hustle 60 hours a week, they take every 5am class, and they constantly feel like they are running on a treadmill that’s set too fast 😬

​

Their business is built on avoiding failure, not achieving success

​

They are constantly reacting to problems... never planning for growth

​

👇

​

Then you have the second type... driven by Desire

​

They are focused on the £15k+ revenue because that number represents freedom

​

It means they can finally pay themselves properly... they can hire that second coach... they can take a 2-week holiday without the business collapsing

​

The desire for freedom (time, financial, mental) is a much stronger motivator than the fear of failure 📈

​

When you focus on the desire, you start building systems that create that freedom, instead of just putting out fires

​

It shifts your mindset from "How do I survive this week?" to "How do I make the next 90 days predictable and scalable?"

​

Simple

​

If you're stuck in the fear cycle, it's time to redefine what you're chasing

​

Stop chasing the money just to pay the bills... start chasing the lifestyle the money provides 🙌

​

🔗 Ready to make 2026 your year? Learn about our Done for You marketing here —>> https://go.fitproleadgen.com/david

​

❓ If you’re honest, are you currently driven more by fear or by desire right now?

​

You got this 💪

​

David :)