Today, me & Head of Marketing Liam, where off on the road

Heading up to the midlands, or more specifically, Kingswinford to meet client & studio owner Jon 💪

Jon’s got a nice sparkling gym, literally the first thing I said to him was how clean his studio is

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His reply…. The robot hoover 💪

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Which in some way would be part of the foundations to having multiple studios

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Anyway, we got chatting & I asked him about what his long term plans where, to his answer

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I want 3! 3 studios 🙌

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And 3 has a magic number behind it, when it comes to foundations….

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1️⃣ BUSINESS MODEL

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Think: sessions size & length, target audience, front end & long term pricing

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2️⃣ AWERNESS

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Think: lead gen, chasing & selling

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3️⃣ RETENTION

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Think: client life time value, staff & profit margins

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If you can nail these 3 foundations

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You will have the foundation to getting your first, second or event 10th studio 🔥

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Finally, before I leave you for tonight, here are 3 more MASSIVE numbers I told Jon to stress over

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And I really mean STRESS OVER, because once you know these numbers, again, growing become so much easier

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1️⃣ Cost Per Sale (Amount it costs to acquire a client)

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2️⃣ Conversion from Front End to Long Term (Minimum KPI is 60%)

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3️⃣ Client Life Time Value (average length they stay x average monthly price)

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Yes, I know…. Numbers! Numbers! Numbers!

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But numbers reveal everything 🫣

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After all, your bank account never lies!

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You got this 💪

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David :)