Opening a new gym, studio or second location is exciting…

But it can also be one of the most stressful periods in business 😅

Because the pressure starts before you’ve even unlocked the doors:

• Will people join?

• How do we build momentum?

• How do we avoid opening to an empty gym?

The good news?

The gyms that launch BEST usually do the same few things really well.

⸻

1. Start Marketing EARLY

This is the biggest mistake we see.

A lot of gyms wait until:

👉 The kit arrives

👉 The paint’s finished

👉 The place looks perfect

Before they start marketing.

Big mistake.

You should be building hype weeks (sometimes months) before opening.

Because by the time the doors open…

👉 People should already know who you are.

⸻

2. Run Proper Lead Generation Ads

Not just:

“Here’s our new gym!”

You need ads that:

✔️ Collect details

✔️ Build excitement

✔️ Create urgency

✔️ Get people committing early

This is where a LOT of momentum comes from.

Especially when you:

• Show the vision

• Explain the environment

• Talk about the type of people you help

• Position yourself differently from the local competition

⸻

3. Get Into Local Facebook Groups

Still massively underrated.

Local community groups are FULL of:

• Busy mums

• Local professionals

• People wanting to “get back into fitness”

And because you’re NEW…

People are naturally curious.

Don’t spam the groups.

Just:

• Introduce yourselves

• Show behind-the-scenes progress

• Share the journey

• Build familiarity

⸻

4. Use Your LOCATION Properly

You’d be surprised how many gyms ignore this.

If you’re near:

• Busy roads

• Retail parks

• Supermarkets

• Walking routes

…you should be using that.

Simple things like:

✔️ Banners

✔️ Flags

✔️ Window graphics

✔️ QR codes

✔️ “Opening Soon” signage

Can generate loads of attention before launch day.

⸻

5. Make People Feel Like They’re Joining Something

This is HUGE.

People don’t just want:

“A gym membership”

They want:

👉 Community

👉 Atmosphere

👉 Accountability

👉 To feel part of something exciting

The gyms that launch best create:

👉 FOMO before opening day

⸻

Real Example 👀

One of our clients is opening a new facility right now.

The crazy part?

👉 The doors aren’t even open yet.

And they’ve already got:

• 24+ members signed up

• Leads coming in daily

• Momentum building every week

⸻

⸻

In fact…

They’re on track to launch with:

👉 80–100 members BEFORE opening.

That completely changes the position you open from.

Instead of:

“Hoping people join…”

You open with:

👉 Revenue already coming in

👉 Community already building

👉 Energy already there

⸻

⸻

Final Thought

If you’re opening:

• Your first gym

• A second location

• A bigger facility

• A HYROX studio

• A bootcamp space

Don’t wait until opening day to start growing.

The best launches start WAY before the doors open.

⸻

Thinking About Opening A New Location?

Whether it’s your:

👉 First gym

👉 Second site

👉 Or tenth location…

Reach out to us today using the link below.

We’ll help get:

✔️ Leads coming in

✔️ Members signed up

✔️ Revenue rolling

…before the doors even open 😜🔌

Book a FREE discovery call with a FitPro Marketing Expert

Or click here to read our other blogs for more tips and insights 💪