This week is all about how to get your website set up or how to improve your current website performance to generate more leads
Yesterday I shared a free webinar I ran on the 5 Steps to Launch your Website
Today we’re talking about 5 pages every website needs to generate leads and make sales
Let’s get started…
Page 1️⃣ – the ‘About Page’
When people come to your website they’re here to learn more, see if they trust it and see if what you offer is what they’re looking for
This means they get to know you, your business and how you work
Don’t talk about your qualifications or how good you are on xbox 😂
You need to share why your fitness business is right for them
Who you work with, your results, why you work with them 👉🏼
So when they’re reading it, they can relate and understand why you set this up, why you get results
It builds trust and delivers value
Turning them into a lead 🙌🏻
Page 2️⃣ – Success stories
You’ve convinced the viewer that they’re in the right place
Now it’s time to add in a success story 😄
Cover every single angle
Images, text and audio and video
Because people consume in different ways 🤓
They could be on their phone, their laptop, from a-far
Plus, consider the type of clients you work with
We work with over 30’s only ⬇️
People come to us for weight loss, weight gain, to tone up
So we cover all of these things in our success stories
So someone can always relate 🙌🏻
Page 3️⃣ – Services
How they can work with you!
This shouldn’t do a lot of talking
You’ve already built their interest 🙌🏻
Now it’s time to be brief and outline what you offer
Outline your various programmes
Don’t include any prices 💸
But add a few buttons that says ‘Tell Me More’ for example…
Because it’s time to turn this person into a lead 🙌🏻
Page 4️⃣ – Contact
Perhaps they didn’t feel confident pressing the ‘send me more’ button
Maybe they want to drop you a quick message to find out more 💬
Everybody knows a website has this page so make it really easy to locate
Make sure you create one and
Keep adding ‘contact us’ buttons on all of your pages linked to it😃
Page 5️⃣ – Blog
This is a little different
It’s all about warming up the leads in a different way
Impressing Google and having a place for your viewers to go to before they read the rest of your website
This is a Blog
Google and search engines like fresh, updated websites
If you update your website with a blog every week
This is considered an update ✅
So when you write you blog, use specific key-words your target audience are likely to type into google
Then hit specific topics they will be most interested in 😉
This will help them to develop the know, like and trust and make them more likely to look through your website
Plus, by creating a blog, you can share it on facebook, your email, your social media
That will send people to your blog and therefore your website
This turns your website into a lead generating machine 🙌🏻
So those were the 5 pages you need on your website
If you want to go and check out yesterdays video on the 5 Steps to Launching your First Website
Combine both and you will have a lead generating website
Yesterday we spoke about keeping a website simple, just the 1 page
These 5 things can be done on 1 page
Follow the simple process and steps we’ve discussed
The only thing you should do differently is put the contact at the bottom and the blog just above it 🙌🏻
David 🙂
